Insignia · Established 1994

Fine watches, quietly obsessed over.

Thirty years on the same Amsterdam street. Rolex, Patek Philippe and Audemars Piguet, every piece authenticated by hand.

Amsterdam · Since 1994
Insignia editorial collage

Hand-authenticated

Every piece verified in-house

30 years in Amsterdam

A family maison since 1994

Insured worldwide delivery

Complimentary within the EU

Servicing atelier

In-house watchmakers

Curated selection

Signature horlogerie

All watches
Rolex Cosmograph Daytona 116500LN

Rolex

Cosmograph Daytona 116500LN

Oystersteel · Cerachrom

€ 38.900

Patek Philippe

Nautilus 5711/1A

Stainless steel

€ 154.000

Audemars Piguet Royal Oak 15500ST

Audemars Piguet

Royal Oak 15500ST

Stainless steel

€ 62.500

Omega

Speedmaster Professional Moonwatch

Stainless steel · Hesalite

€ 6.980

€ 7.600

Rolex collection

Our specialty

One of Europe's largest Rolex collections.

Over 250 Rolex references on the floor at any given time — from Submariner and GMT-Master II to rare vintage Daytona. Each is inspected, calibrated and warrantied by our atelier.

250+

Rolex in stock

30

Years established

100%

Authenticated

Discover the Rolex floor

Editorial

Our collections

Browse all

Best sellers

Most desired

See all
Rolex Cosmograph Daytona 116500LN

Rolex

Cosmograph Daytona 116500LN

Oystersteel · Cerachrom

€ 38.900

Audemars Piguet Royal Oak 15500ST

Audemars Piguet

Royal Oak 15500ST

Stainless steel

€ 62.500

Omega

Speedmaster Professional Moonwatch

Stainless steel · Hesalite

€ 6.980

€ 7.600

Tudor

Black Bay 58

Stainless steel

€ 3.980

Haute joaillerie

Fine jewelry.

All jewelry
Bulgari Serpenti Viper Ring

Bulgari

Serpenti Viper Ring

18k white gold · pavé diamonds

€ 4.200

Cartier Love Bracelet

Cartier

Love Bracelet

18k yellow gold

€ 7.350

Cartier

Tiffany T Smile Pendant

18k rose gold · diamonds

€ 1.850

Bulgari

Pavé Hoop Earrings

18k white gold · diamonds

€ 4.980

€ 5.600

The maisons we curate

Featured brands

Nouveautés

New arrivals

Explore

Cartier

Tank Must Large

Steel · leather

€ 3.450

IWC

Portugieser Chronograph

Stainless steel

€ 8.950

Tudor

Black Bay 58

Stainless steel

€ 3.980

Cartier

Tiffany T Smile Pendant

18k rose gold · diamonds

€ 1.850

"The most trustworthy dealer I've worked with. My 5711 arrived immaculate."
Adriaan V. · Amsterdam
"Their servicing atelier restored my father's Datejust. Perfect result."
Marta S. · Milano
"Discreet, knowledgeable, patient. What a maison should feel like."
James H. · London

The journal

@insignia

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